Have you ever seen or heard this commercial? Its a tad old now but my gosh.. what a concept. See it here

Created by Euro RSCG/New York with Jeff Kling as Creative Director. Steve Miller directed the spots with @radical media as the production company (Outside Editorial did the post work).

All of these spots are tied-in at the end with our interesting gentleman telling us to “stay thirsty my friends” which is also the web address for their campaign micro-site - www.staythirstymyfriends.com. There you can test your skill in patience and strength (by arm wrestling Mao, Churchill, Stalin, or even our most interesting man), apply to become the most interesting man in the world’s personal assistant and view various photos with our host performing assorted “manly” feats.

http://dosequis.com/

As entertainment and linking a beer to an adventurous guy with a dangerous life and beautiful women, the ad seems to be an effective message.  The most interesting man, however, seems to age quite a bit in the commericial.  I hope the most interesting man in the world actually has important things to say that would benefit others to hear, not just interesting things to talk about from his own life.  But that's just me.

I agree. As well they are all just rehashed Chuck Noris jokes.

I know they are C.N. Jokes but the actor has "The MAN" (The man as in the Lick or the man you want to be with attitude) Down pact!